Long live the spirit of Madame Pogany, woman, muse, courtesan and as of lately, source of inspiration for both the dreamlike Ludique spring 2013 collection and campaign. If the look book introduced us to each and every single one of the intriguing, provocative and alluring pieces of lingerie, the campaign takes the concept a step further, by placing the bold ensembles straight into a living fantasy.

​Just like every other domain that requires originality, a touch of whims and the perfect fantasy accents in order to really stand out and excite, the lingerie industry is really pushing the boundaries of creativity these days. By seeking inspiration in a distant past, Ludique’s spring / summer 2013 collection found the perfect recipe that mixes mystery with allurement, all while celebrating the muse captured in every woman.​–ludique-ss-13-look-book-52078.html


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